Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Pharmaceutical Executive August 1, 2012 Ben Comer	Compliance Kulture: The Facts Behind GSK's CIA Big Pharma talks a lot about changing its business model to one that prioritizes quality and value over quantity and waste. How do you judge a sales rep's performance if not on how much she sells?
Pharmaceutical Executive August 1, 2012 Julian Upton	Brand Building -- Not! As a drug company promoting a drug free Olympiad, GSK wins our gold hands down for finally putting the industry's best face forward on the last frontier of advertising and the TV sets of Europe.
Pharmaceutical Executive August 1, 2012 Wendy Balter	New Approaches to Medical Education Planning Promotional medical education planning used to be able to focus on the science first, without much consideration for delivery channels. Now technology expertise and channel considerations demand an equal share in up-front planning.
CRM August 7, 2012 Kelly Liyakasa	Companies Expect Big Data to Significantly Impact Sales Many feel access to a variety of data sources can also mean missed opportunities, report finds.
CFO August 1, 2012 Marielle Segarra	Hands-On Growth The finance chief of Make Meaning says the start-up has what it takes to bring customers through the door. Can it keep them coming back?
Financial Advisor August 2012 Roy Diliberto	Labels Matter Financial planning will never be understood if those who practice it don't call themselves financial planners.
Financial Advisor August 2012 Bill Bachrach	Don't Undervalue Your Work Five ways advisors leave money on the table.
CRM August 2012 Judith Aquino	Uncovering the Hidden Wealth of Your Customers In his new book, The Hidden Wealth of Customers, Bill Lee, president of the Customer Strategy Group, explains how organizations can maximize their "return on relationship" with their "rock star" customers.
Registered Rep. July 31, 2012 Matt Oechsli	Don't Fear the Wealthy Prospect Don't be afraid to sell, but mind these pitfalls.
Registered Rep. July 26, 2012 Brad Zigler	Managed Futures: Easier To Get, But Harder To Love Obama okays advertising by hedge funds and CTAs. What effect will this have on the investment vehicles?
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