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CFO
November 1, 2003
Esther Shein |
Do Not Call Waiting Is "do not call" good news for the U.S. Postal Service?   |
Fast Company
November 2003
Danielle Sacks |
Who's That Girl? Madonna mia! What's the Material Girl doing in a Gap ad? |
Fast Company
November 2003
Linda Tischler |
The Price is Right Sure, everybody loves a bargain. But smart companies know we'll also happily pay a premium for products we really love. These "new luxuries" aren't always what you'd expect, either. |
Entrepreneur
November 2003
Geoff Williams |
Will Work for Pizza Is this entrepreneur's ad campaign helping homeless people -- or exploiting them? |
Entrepreneur
November 2003
Gwen Moran |
But Wait, There's More The benefits of "gift with purchase" |
Entrepreneur
November 2003
Kim T. Gordon |
Total Recall Find out what the latest research can teach you about creating ads your prospects won't forget. |
Entrepreneur
November 2003
Barry Farber |
Trading Spaces When was the last time you sold from the customer's point of view? |
Entrepreneur
November 2003
April Y. Pennington |
On Target Get the specifics on potential customers. |
Entrepreneur
November 2003
Kimberly L. McCall |
Passing the Torch You've found the right person to replace you. But could things heat up when you introduce that person to your sales team? |
Entrepreneur
November 2003
Jerry Fisher |
Pack a Punch Serving up "bursts" of copy with your ads can attract impatient, time-starved readers. |
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