Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Financial Advisor May 2012 Jim McConville	Swinging For The Fences (With Baseball Bats) Everybody loves a present, including potential high-net-worth investor clients. That's a lesson the modestly sized Rosell Wealth Management learned when devising an unorthodox direct marketing campaign aimed at zeroing in on preferred high-net-worth clients without breaking the firm's bank.
CRM May 2012 Judith Aquino	Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing.
CRM May 2012 David Myron	Going Against the Grain with Gamification and NLU To stand out from the crowd, companies don't always have to rely on technology. When it comes to marketing and advertising, the right message can set a company apart from its competitors as well.
CRM May 2012 Keith Dawson	Giving a Voice to the Contact Center With their direct access to customers, service departments can offer valuable strategy insights.
CRM April 20, 2012 Debbie Qaqish	Drive More Profitable Customer Relationships Six tips for transforming your marketing group from a cost center to a revenue center.
CRM April 20, 2012	Social Media Link Partners with Incentive Targeting The pairing brings together sales data and analytics with brand advocacy programs.
CRM April 13, 2012 Robert Carroll	The Alchemy of Behavioral Targeting Getting to know today's customer requires a new level of engagement.
HBS Working Knowledge April 23, 2012 Carmen Nobel	How to Brand a Next-Generation Product Companies must assess risk versus reward when branding a product upgrade.
Fast Company May 2012 Rachel Z. Arndt	AgLocal Connects Meat Eaters With Meat Producers AgLocal cofounder Naithan Jones uses the word carnivore casually and often. That's with good reason since carnivores are the target audience of his new startup, AgLocal, which aims to connect meat eaters with meat producers.
Fast Company May 2012 Christina Chaey	Would You Pay More For Fancy Versions Of Target Products? The pricey, artisanal items will be facing off against similar, mass-produced products only a few aisles away. Which would you buy?
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