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Fast Company
May 2012 |
Vita Coco Really, Really Wants You To Know It's Natural Vita Coco coconut water gets a label clarification after a lawsuit accused the company of misrepresenting the drink's hydrating power.   |
Fast Company
May 2012
Curt Nickisch |
Moshi Monster, A Global Hit For Mind Candy Moshi Monsters want to grab more U.S. kids -- and they're armed with toys and music. |
Fast Company
May 2012
Margaret Rhodes |
Yves Behar and Assaf Wand Do A Sleek Take On Baby Boomer Staples Sabi -- a Japanese term for beauty that comes with age -- is the collaborative brainchild of entrepreneur Assaf Wand and Fuseproject's Yves Behar. By shaking the stigma out of the pharmaceutical aisle, the duo is reaching the largest (and most underserved) demographic. |
CFO
April 15, 2012
Scott Leibs |
Going for the Green An energy company CFO explains why finance executives should make sales calls. An interview with Jeff Richard, CFO of Safety-Kleen Systems. |
CFO
April 15, 2012
Marielle Segarra |
Goal-Oriented In the NHL, financial success requires careful attention to the fans' experience. |
Pharmaceutical Executive
April 1, 2012 |
Ad Stars The campaigns chosen as this year's Pharm Exec Ad Stars include a diverse mix of clients, health conditions, and media channels. |
Pharmaceutical Executive
April 1, 2012
Bill Drummy |
Think Digital First While what is considered 'traditional' marketing has evolved over the years, it's clear that a digital strategy is an absolute necessity to compete today; not just tomorrow. |
Information Today
April 5, 2012 |
Consumer Surveying Conducted Via Google Google Consumer Surveys is a new business-facing product that makes custom market research easy. It enables companies to ask questions and retrieve quantitative results quickly, accurately, and cost-effectively. |
CRM
March 23, 2012
Wil Merritt |
Heeding the Voice of the People Through a combination of creative content, engagement, and intelligence, crowdsourced advertising provides brand marketers and advertisers with far more than simply cost savings. |
Information Today
April 2, 2012 |
Bowker's Global eBook Monitor Generates Usage Statistics Bowker Market Research's Global eBook Monitor studies the rate of adoption and buyer demographics of ebooks in 10 major markets. |
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