Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Pharmaceutical Executive March 1, 2012 B. Brett Heavner	Judging a Pill by its Cover Pharmaceutical trade dress is an effective marketing tool that helps boost product recognition for consumers. It's worth protecting.
Food Processing March 2012 Elaine Kolish	Changes in Food Advertising to Kids Five years of industry self-regulation result in remarkable progress, says Better Business Bureau.
Food Processing March 2012 Kate Bertrand Connolly	What You See Is What You Get Peek-a-boo packaging lets your product tell the story.
Food Processing March 2012 Bob Sperber	Food Production Operations Are Waking Up to Breakfast Trends Chasing consumer demands means automating with flexibility.
Financial Advisor March 2012 Paul Ellis	Distinguishing Yourself You can attract clients by offering sustainable investing strategies. Here are some key concepts and marketing approaches.
On Wall Street March 1, 2012 Todd Colbeck	Closing the Sale More Effectively If you are effective at solving people's problems you will become an effective salesperson. I will discuss how to set the mood for a sales meeting, how to learn what really motivates a client, and how to do a one-page close.
Searcher March 2012 Barbara Quint	Searcher's Voice - Branding What does this have to do with the daily lives of librarians? We have serious branding problems.
CRM February 10, 2012 Sean Canning	The Case for Multichannel Customer Management Why enterprises that fail to adapt will be left behind.
Fast Company February 13, 2012 Margaret Rhodes	How Discover America Sets Out To Rebrand The Country For Tourists After the first decade of the century saw the United States' share of global-travel spending plummet from 17.2% to just 11.6%, Congress is initiating a new marketing campaign to give America a makeover.
Fast Company February 13, 2012 Philip Butta	The Art And Science Of Advertisements' High-Flying Food Flinging food isn't just for unruly kids -- Ed Fountain proves that it takes some mechanics.
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