Old Articles: <Older 3341-3350 Newer> |
|
Pharmaceutical Executive February 1, 2012 Wilcox et al. |
Sales Force Survey: Still Too Much Business as Usual? In the global battle for market share, the ability to adapt and mobilize your human assets around a responsive commercial model is a key variable of success. |
Pharmaceutical Executive February 1, 2012 Ben Comer |
Best to Market Pharm Exec's Brand of the Year: Abbott's Humira |
Pharmaceutical Executive February 1, 2012 William Looney |
Brand Success: It's Not Serendipity A new generation of products for inflammatory disease is coming forward, promising better promise and possibly a cure. |
Pharmaceutical Executive February 1, 2012 Topin & Mansfield |
Finding that Perfect Pitch A good creative brief takes raw information and makes it come alive. |
Pharmaceutical Executive February 1, 2012 Jill Wechsler |
Costs and Benefits of Health Reform Will expanded markets and accountable care organizations offset higher rebates, added fees, and closer scrutiny of marketing and prices? |
Pharmaceutical Executive February 1, 2012 Gulezian & Ashekian |
How to Choose a Medical Animator For a rendering to be effective, the right balance must be struck between captivating art and accurate science. We propose some basic guidelines for pharma brand managers in search of an effective medical animation firm. |
CRM January 27, 2012 Anand Subramaniam |
Deliver on Your Customer Service Brand Promises Six ways to make promises you can keep. |
CRM February 2012 Paul Hyman |
Baby Boomers: Every Silver Lining Has a Touch of Grey While the oldest members of this generation are starting to retire, marketers should not panic -- many members of this cohort will be working for years to come. |
CRM February 2012 Leonard Klie |
Gen X: Stuck in the Middle This generation's size and spending power doesn't rival other generations, but its presence and influence should not be ignored. |
CRM February 2012 Judith Aquino |
Gen Y: The Next Generation of Spenders They're young, educated, and tech-savvy. Here's how to get them to pay attention to you |
<Older 3341-3350 Newer> Return to current articles. |