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AFP eWire November 29, 2011 |
Raising Awareness With Cause Marketing Done well, a cause-marketing issue promotion campaign can heighten awareness of your cause in the broader community, well beyond your current base of supporters. |
Pharmaceutical Executive November 1, 2011 |
The Rx Club's 25th Anniversary Show Over 25 years the Rx Club Show has reflected dramatic technological changes in advertising. But, as always, the subject comes first, the medium second. So where did the accolades go this year? |
TIME Asia December 5, 2011 Bill Powell |
Aching For the '80s Advertisers are discovering that China's rising consumers don't always fit the traditional new-money mold. Conjuring up a simpler time can win the attention of a lot of young aspiring Chinese consumers. In 21st century China, nostalgia is in. |
Fast Company November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. |
Fast Company November 21, 2011 Tyler Gray et al. |
Welcome To Co.Create Nation The worlds of Silicon Valley, Hollywood, and Madison Avenue have blurred, and a new realm of business has emerged. |
Fast Company November 19, 2011 |
Art? Commerce? Ads? Who Cares! Some early examples of Siliwood Madness at its best. |
Fast Company November 17, 2011 Anya Kamenetz |
The Case For Girls Most would-be parents prefer boys, not girls. Is part of the trouble, dare we say, a branding problem - one that advertising could solve? |
CRM November 11, 2011 Judith Aquino |
Brands Cannot Pay Their Way to Greatness Anymore Coca-Cola's marketing head shares tips. |
The Motley Fool November 16, 2011 Amitabha Chakraborty |
Can P&G Redeem Itself? Tweaked Pampers should help P&G regain lost ground on sales of its most important brand. |
Pharmaceutical Executive November 1, 2011 |
Europe Tackles 'Advertising in Disguise' Fears The EC's latest proposals have thrown water on Europe's fiery Direct-to-Consumer advertising debate. But is it enough to keep the flames at bay? |
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