Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Pharmaceutical Executive November 1, 2011 Al Topin	Agency Assignments: Managing the Hidden Costs Saving the agency/client relationship begins first with the people involved and defining accountability on both sides.
The Motley Fool November 7, 2011 Molly McCluskey	Thousands Vote With Their Feet, Say Goodbye to Big Banks Banks' reversal on fees not enough to keep customers happy.
CRM November 2011 Brittany Farb	Don't Let a Crisis Destroy Your Image The right damage control recipe can restore confidence in your brand.
CRM November 2011 David Myron	Build Your Brand Through Exceptional Customer Experiences Any interaction customers have with your company is a reflection of your brand.
CRM November 2011 Brittany Farb	Relaxed Shoppers, Looser Wallets The more relaxed consumers are when they enter a store, the more money they are likely to spend, according to a study published by Columbia University researcher Michael Tuan Pham in the Journal of Marketing Research.
CRM November 2011 Brittany Farb	Rethink Pink Materials of this color might be counterproductive for breast cancer awareness, a study finds
CRM November 2011 Leonard Klie	Market Focus: High Tech Can the consumer electronics industry deliver integrated support?
The Motley Fool November 1, 2011 Anders Bylund	Clear Channel Outdoor's Shares Plunged: What You Need to Know Mr. Market turned a blind eye to billboard-advertising veteran Clear Channel Outdoor on Tuesday. Share prices fell as much as 16.3% on heavy volume.
CIO October 28, 2011 Stephanie Overby	8 Ways to Make Peace With Your CMO CIOs and CMOs may be the enterprise odd couple, but social media, mobile and Web-interaction models mean they really need to learn to get along. Business strategy depends on it.
The Motley Fool October 30, 2011	Brand Disloyalty: Recession-Weary Consumers Take Discounts to the Extreme Will the trend last beyond the economic downturn? Americans are making subtle but important changes to their grocery-buying habits in an attempt to stretch their household budgets.
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