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BusinessWeek
October 27, 2003
Susan Berfield |
The CEO of Hip-Hop Impresario Russell Simmons has brought urban style to mainstream America -- and helped other big marketers do the same. An inside look at his growing influence.   |
Knowledge@Wharton
October 8, 2003 |
Sequins and Spandex: Marketing Lessons from Rock and Roll The most famous names in rock and roll owe their long-term success to marketing skills as much as to musical talent, according to the co-authors of Brands That Rock: How to Win Fans and Influence Profits. No matter what you sell, the authors suggest, you would do well to emulate these techniques. |
HBS Working Knowledge
October 6, 2003
Anderson & Simester |
The Price is Right -- Or is It? Is your store set up to reassure consumers that your prices are good value? Here's how to tell shoppers that the price you want is also the price they want. |
CIO
October 1, 2003
Stacy Cowley |
Dial C for Customer Telemarketers have been investing in CRM and other applications to help them navigate the list of government rules so that they can connect with eligible consumers. |
CRM
October 2003
David Myron |
How to Overcome the Call Center Conundrum Five ways to improve efficiency without sacrificing relationships. |
Fast Company
October 2003
Chuck Salter |
Calling All Marketers Those folks who badger you at dinner are probably single moms struggling to get by. Feeling sorry yet? |
Fast Company
October 2003
Alison Overholt |
The " Pods Unite" ad Here's an ad with oomph. |
Fast Company
October 2003
Linda Tischler |
Image Problems We got the inside dish on the thinking behind four intriguing logos. |
Inc.
October 2003
Bobbie Gossage |
What a Smile Means Forget what they say. It's how focus groups smile and smirk that matters. |
Inc.
October 2003
Nicole Gull |
Getting to No Y2 Marketing is extra-picky about its customers -- so picky that its sales staff often won't take yes for an answer. |
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