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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
Old Articles: <Older 3281-3290 Newer>
October 14, 2011
Marketo Adds to Its Revenue Performance Management Suite Enterprise-class insights, social analytics, and more integrations are among the new product's enhancements. mark for My Articles 109 similar articles
HBS Working Knowledge
October 20, 2011
Dina Gerdeman
Getting the Marketing Mix Right Marketers have a wide array of selling tools at their disposal, but have lacked an effective method for predicting their success. mark for My Articles 5 similar articles
Pharmaceutical Executive
October 1, 2011
The Permanent Campaign The product launch has been transformed from a concentrated, all-out military assault to the subtle, persuasive art of electioneering. mark for My Articles 595 similar articles
Pharmaceutical Executive
October 1, 2011
William Looney
Teamwork and Trust: The Differentiators As founding visionary of the world's largest marketing communications group, Martin Sorrell knows the need to stay one step ahead of the game -- a competitive attribute that historically has been lacking in the playbook of Big Pharma. mark for My Articles 2 similar articles
Fast Company
October 19, 2011
Margaret Rhodes
American Cancer Society Marks 36th Great American Smokeout Antismoking campaigns have replaced flirtation with fear. mark for My Articles 92 similar articles
October 7, 2011
Tim Suther
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. mark for My Articles 278 similar articles
Job Journal
October 2, 2011
Jim Klein
Ten Ways to Become a Great Salesperson Good salespeople know their products and services and are able to relate to customers effectively. Great salespeople also incorporate some fundamental principles of success to boost their bottom line. mark for My Articles 7 similar articles
October 5, 2011
Silverpop Acquires Location-Based Marketing Platform PlacePunch The addition of PlacePunch brings check-in centered offerings to Silverpop's social connect strategy. mark for My Articles 48 similar articles
The Motley Fool
October 14, 2011
Matt Koppenheffer
National CineMedia Shares Got Crushed: What You Need to Know Shares of movie-theater advertiser National CineMedia were getting boos from investors today, falling as much as 21% in intraday trading after the company lowered its full-year outlook. mark for My Articles 14 similar articles
Registered Rep.
October 11, 2011
Jerry Gleeson
Schwab, CFP Board Advertising Campaigns Reach National Audience At least two national ad campaigns have been launched this year promoting segments of the financial advisory business. mark for My Articles 632 similar articles
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