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CRM
September 2011
Leonard Klie |
Market Focus: Financial Services--Retail Banks Need an Overhaul Changing consumers' habits requires financial institutions to sharpen their focus on service, according to report   |
CRM
September 2011
Leonard Klie |
Sprint Goes From Customer Satisfaction Laggard to Leader Merced system helps reverse performance in just two years |
AFP eWire
August 23, 2011 |
Making Cause Marketing Count In recent years, for-profit companies have been quick to align themselves with prominent nonprofit brands to enhance their image and increase sales. |
The Motley Fool
August 23, 2011
Reza Handley-Namavar |
1 Secret to Finding Great Stocks What makes a lasting brand you can profit from? |
CRM
August 12, 2011
Hory Sankar Mukerjee |
Success with CRM Three principles to further connections with customers. |
CRM
August 19, 2011
Leonard Klie |
Millennials Study Provides New Data on Media, Shopping and Social Habits The generation is heavily influenced by peer support for shopping decisions, according to the research. |
The Motley Fool
August 16, 2011
Katherine Gardner |
Apple and the Power of Brand Excitement When channeling your inner 13-year-old is a good thing. |
HBS Working Knowledge
August 15, 2011
Carmen Nobel |
A New Model for Business: The Museum Product curation, whether in person or on the web, requires talent and care. Most consumers bristle at constraints on choice or heavy-handed guidance about what they should want, even though (ironically) they value it when it's disguised or otherwise presented in a nonthreatening way. |
HBS Working Knowledge
August 11, 2011
Dennis Fisher |
Perfecting the Project Pitch Entrepreneurs may be great innovators, but not necessarily great presenters. Associate Professor Thomas Steenburgh teaches them the fine art of product pitching. |
The Motley Fool
August 11, 2011
Rick Aristotle Munarriz |
Activision Goes Old-School The country's largest video game company teams up with GameStop to promote its latest big title. |
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