Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM October 1, 2003 Rhonda McDermott	Vendors Can Make a Difference The vice president of marketing for Parente Randolph tells how her team worked with its CRM vendor and saved the initiative from certain disaster.
CRM October 1, 2003 David Myron	Marketing Automation Under Attack Consumers and legislators are demanding more from marketers.
CRM October 2003 Laura Pollard	Collaborate, Don't Dominate How human instinct is ill-suited to the successful practice of CRM.
CRM October 2003 Ginger Conlon	The Great Service Debate Used properly, self-service applications can enhance the buyer-seller relationship.
PC World October 2003 Steve Bass	It Pays to Listen to Your Customers These two survey Web sites let you learn more about their needs.
CIO September 15, 2003 Lauren Gibbons Paul	Birth of a Salesman It's not only about golf and cocktails any more. To successfully sell IT, CIOs must align projects with customer needs and then prove they delivered value. Better learn these eight essential sales techniques -- your budget may be at stake.
Fast Company September 2003 Seth Godin	Contempt of Consumer: It's a Real Crime Cutting corners through disrespectful marketing can cost you millions in long-term profits.
Inc. September 2003 Robert X. Cringely	Better Methods Suppose you could really figure out why advertising works. The Taguchi Method says you can, scientifically.
HBS Working Knowledge August 25, 2003 Salls & Silverthorne	Should You Sell Your Privacy? Regulation won't stop privacy invasion, says Harvard professor John Deighton. What will? What if companies paid us to use our identity? A market approach to privacy problems.
Entrepreneur September 2003 Elizabeth Goodgold	Talking Shop Wonder what makes shoppers tick? 5 retail superstars reveal how to please customers and, more important, how to keep them coming back for more.
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