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Entrepreneur
September 2003
Chris Penttila |
Direct Hit Can direct marketing survive a consumer backlash?   |
Entrepreneur
September 2003
Mark Henricks |
Saving the Day Does your brand need triage? Here's something to help. |
Entrepreneur
September 2003
David Newton |
Now Showing Win partners by letting them see what you're made of -- with a "portfolio" of your patented technology. |
Entrepreneur
September 2003
Elizabeth Goodgold |
Fantastic Plastic 3 ways gift cards can increase your sales |
Entrepreneur
September 2003
Kim T. Gordon |
Change of Face Is your logo losing its luster? Then maybe it's time to transform it with a new look. |
Entrepreneur
September 2003
Barry Farber |
Breakthrough Performance Five stellar ways to steal the show from your competition |
Entrepreneur
September 2003
Elizabeth Goodgold |
Marketing Buzz Selling products related to a crisis |
Entrepreneur
September 2003
Jerry Fisher |
Just Teasing Refusing to give your prospects the whole story at once is a surefire way to pique their curiosity. |
Knowledge@Wharton
August 13, 2003 |
Habla Espanol? Your Company Will Soon Have to Do That U.S. executives unschooled in Spanish are learning one key phrase these days -- "Estamos para servirle" -- a popular expression meaning, "We are here to serve you." Companies that don't understand the meaning or importance of those words risk ignoring a major business opportunity. |
Registered Rep.
August 5, 2003
Will Leitch |
Feds Set Price on DNC List The Federal Trade Commission has set a price for its vaunted "Do-Not-Call" list -- a list of numbers signed up to avoid sales calls from telemarketers and uninvited reps -- and it's a steep one: More than $7,000. |
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