Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 281-290 Newer>

Inc. August 2003 Mike Hofman	Luxury for the Little People Desperate for a $300 blender? A look at America's passion for "new-luxury" goods.
CRM August 1, 2003 Lior Arussy	Efficiency Versus Quality There is no such thing as an efficient customer relationship.
CRM August 1, 2003 Ginger Conlon	What's Hot in CRM There is a need for more marketing accountability and precision; companies should look at ROI across the enterprise, for example, CRM and supply chain together; and total customer value should include each customer's current value, their future value, and associated value.
CRM August 1, 2003 Lisa Picarille	No Means No Companies need to balance the potential of bringing in more revenue with overly aggressive tactics that might send a customer running to a rival.
Knowledge@Wharton July 30, 2003	Which Customers Are Worth Keeping and Which Ones Aren't? A look at managerial uses of "Customer Lifetime Value" measurement.
Knowledge@Wharton July 30, 2003	Six Kinds of Jelly Beans: How the Perception of Variety Influences Consumption Do people buy more when they see what looks like unlimited variety? Does creating a visual perception of activity and an abundance of choices ultimately increase consumption? It does.
BusinessWeek August 4, 2003 Gerry Khermouch	America Has Image Woes, Not Its Brands Despite foreign fears of the country's go-it-alone attitude, the impact on its iconic product names has been negligible.
HBS Working Knowledge July 21, 2003 Jean Ayers	Don't Get Buried in Customer Data -- Use It Don't blame your CRM technology. Be smarter about collecting and using your data.
HBS Working Knowledge July 21, 2003 Ashton et al.	Milking More from the Mature Business Who needs new products? You can boost growth by analyzing and leveraging your existing portfolios, services, and markets.
Entrepreneur August 2003 Chris Penttila	The Art of the Sale In today's economy, bright ideas are what it takes to land a sale. So we went to the source -- to salespeople at super-successful companies -- to provide you with surefire tips for selling.
<Older 281-290 Newer> Return to current articles.