Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Fast Company August 2003 Linda Tischler	Buzz Without Bucks Smart companies are discovering that you don't need big budgets to deliver a big message. By cleverly cultivating buzz, small businesses with tiny budgets can level the playing field with established giants. Their motto: When it comes to building a brand, word of mouth is priceless.
HBS Working Knowledge July 14, 2003 Cone et al.	Align Your Brand With a Social Cause Enhancing a brand in the name of a social cause can be tricky, but the reward goes beyond the bottom line. First step: Select a cause aligned with your company's goals.
HBS Working Knowledge July 7, 2003 Jonathan Byrnes	Out-of-the-Box Customer Service In the past, customer service essentially meant companies keeping their promises to customers. A new view of customer service requires commitment and entails understanding the customer well enough to dramatically increase the customer's profitability.
Fast Company July 2003 Scott Kirsner	Are You Insperienced? Whirlpool cooks up a new shopping experience.
Fast Company July 2003 Fara Warner	Learning How to Speak to Gen Y Toyota's quest to woo younger consumers is a drive toward companywide innovation.
CRM July 1, 2003 Jim Dickie	One Subtle Shift Begets a Major Change in Results Partner relationship management should be about helping make sales, not simply tracking them.
CRM July 1, 2003 David Myron	The Great Debate Violate customer privacy or improve telemarketing effectiveness?
CRM July 1, 2003 Ginger Conlon	Required Reading Matt McConnell, founder and cochairman of Knowlagent and author of Customer Service at a Crossroads, offers some strategies for improving contact center agent performance.
CRM July 2003 Ginger Conlon	Driving Sales Saab revs up its customer satisfaction efforts to speed its revenue growth.
CRM July 2003 Laura Pollard	Enterprise Schmenterprise Who truly sees the value of enterprise CRM?
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