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Entrepreneur
June 2009 |
Talking Points Before you share your great idea, know what to say and who to say it to.   |
Entrepreneur
June 2009
Sara Wilson |
Get Thee to a PR Firm These entrepreneurs knew it was time to hire a PR firm when... |
U.S. Banker
June 2009
Glen Fest |
Taking a New Swipe at Debit Incentives Busey Bank of Champaign, Ill., has given out debit rewards since 2005 to increase incremental revenue from cardholders through interchange, and add-on services, like bill-pay. |
U.S. Banker
June 2009
Anthony Malakian |
Cashing In on Cash When brainstorming over the winter about potential mascots to promote First Arkansas Bank & Trust's children's savings program, the bank's marketing team considered the usual suspects |
HBS Working Knowledge
May 26, 2009
John Quelch |
Improving Market Research in a Recession The degree of uncertainty in business and consumer markets has soared and CMOs must make every remaining market research dollar count. |
The Motley Fool
May 21, 2009
Anders Bylund |
Catherine Zeta-Jones Is a Cheap Date Short of the Super Bowl, there's no better time to launch a spunky new brand image than the American Idol finale. Did T-Mobile pick the right message, though? |
PHONE+
May 19, 2009
Don Schmincke |
Winning Sales in a Losing Economy Increase your sales by slowing down and taking small steps. |
BusinessWeek
May 14, 2009
Ronald Grover |
Giving Products a Good Backstory Jeff Gomez's clients - including Disney, Coke, and Microsoft - use his narratives to fuel their franchises. |
BusinessWeek
May 14, 2009
Nanette Byrnes |
Burger King's Big Misstep CEO John Chidsey wrested control of marketing from his franchisees; now he's losing business to McDonald's. |
BusinessWeek
May 14, 2009
Jon Fine |
Where Are Advertisers? At the Movies Those on-screen ads before the movie bring in big bucks for National Cinemedia and other movie-ad sellers |
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