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CRM
July 2003
Ginger Conlon |
The Front Line Is Your Brand I recently had the pleasure of attending a keynote given by one-to-one marketing gurus Don Peppers and Martha Rogers, Ph.D. As always, they made some terrific points about customer relationships. One story Martha Rogers told stuck with me.   |
CRM
July 2003
Jason Compton |
Donatos Delivers Satisfaction The pizzeria uses surveys to track the results of its loyalty efforts. |
CIO
July 1, 2003
John Edwards |
Magic Window Did that mannequin just move? It might not be your imagination. Hitachi's new AirSho imaging system projects dynamic pictures onto nearly invisible glass surfaces, such as a storefront window. |
Entrepreneur
July 2003
Kim T. Gordon |
Cross-Training Join the multichannel marketing revolution, and get ready to pump up your sales. |
Entrepreneur
July 2003
April Y. Pennington |
Sweet Reward Reaching out to the media really does pay off. |
Entrepreneur
July 2003
Kimberly L. McCall |
Radical Rendezvous Bye-bye boring. You can plan a lively sales conference without breaking the bank. |
Entrepreneur
July 2003
Jerry Fisher |
Head Long Is it too much of a stretch to get your prospect to read a headline the length of your arm? |
Entrepreneur
June 2003
Kim T. Gordon |
¿Se Habla Espanol? If you don't already, it's time to start. Tapping the Latino market could translate to increased sales. |
Entrepreneur
June 2003
Barry Farber |
Getting Past "No" How do you turn that "no" into a "yes"? We've got some breakthrough tips to get you there. |
Entrepreneur
June 2003
Elizabeth J. Goodgold |
Marketing Buzz Mascot marketing... improving your on-the-phone vocal skills |
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