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The Motley Fool
January 9, 2009
Anders Bylund |
Burger King: Crazy Like a Fox or Just Plain Crazy? Burger King's marketing is wildly dancing on the thin line between genius and insanity.   |
The Motley Fool
January 6, 2009
Selena Maranjian |
How to Tap Into Massive Markets Paying attention to hot-button issues can pay off for companies. |
Investment Advisor
January 2009
Joni Youngwirth |
Make a Marketing Plan An outline and sampling of items to include in an advisory firm marketing plan. |
IEEE Spectrum
January 2009
Prachi Patel-Predd |
Loser: The Ads Have Eyes TruMedia's facial-recognition system lets advertisers watch you watching their ads -- whether you want them to or not |
U.S. Banker
January 2009
Anthony Malakian |
America's Most Convenient Ad Campaign To ease its acquisition of Commerce Bancorp and not alienate Commerce customers, Toronto Dominion has adopted the slogan, "America's Most Convenient Bank," which was Commerce's slogan since 1996. |
InternetNews
December 19, 2008
Rob Enderle |
EMC, Apple and Customer Loyalty Approaches Commentary: A tech vendor's success has as much to do with customer perception as actual product quality, making the vendor-customer relationship of paramount importance. |
BusinessWeek
December 18, 2008 |
Fixing a Troubled Marriage Four years after acquiring Kinko's, FedEx is still trying to improve customer service and iron out corporate culture clashes |
Entrepreneur
January 2009
Gwen Moran |
Best and Worst Marketing Ideas . . . Ever Take a cue from these 13 killer marketing campaigns -- and 5 flops. |
Search Engine Watch
December 3, 2008
Kevin Ryan |
An Open Letter to Retailers Concerning Black Friday Black Friday ad campaigns and deep discounts on very limited inventory are killing people. |
Fast Company
December 2008
Heath & Heath |
Made to Stick: The Anti-Slogan Argument When you have a big idea, make it come alive with a story. Make it real, color in some details, let it be something people can care about. Just don't make it snappy. |
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