Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Fast Company December 2008	In Business, Story Trumps Slogan Three examples of how companies used and misused slogans in their marketing efforts.
CFO December 1, 2008 Josh Hyatt	And in This Corner, the Price-Fighter While it's tempting to cut prices during tough economic times, a better approach may be to introduce a "fighter brand."
The Motley Fool December 1, 2008 Rich Duprey	Be a Good Sport: Cancel the Contract Now's a good time for companies to cancel their expensive celebrity endorsement contracts.
Inc. December 2008 Ryan McCarthy	The Rebranding Game If at first you pick the wrong name, you can always try, try again.
Inc. December 2008 Ryan McCarthy	Naming Rights and Wrongs Suggestions for three different clients underscore how difficult it can be to come up with a great name.
U.S. Banker December 2008 Anthony Malakian	Fall Mergers Have Yet To Yield Big Campaigns Since September three mammoth institutions, Merrill Lynch, Washington Mutual and Wachovia, were purchased by Bank of America, JPMorgan Chase and Wells Fargo, respectively; it will be up to the banks' marketing teams to make sense of these developments for consumers.
U.S. Banker December 2008 Anthony Malakian	FirstBank Highlights Its Sec***ty It's not often a bank with $8 billion in deposits focuses an ad campaign on its online and mobile security features, but with its young clientele that's exactly what FirstBank is doing.
The Motley Fool November 26, 2008 Chris Jones	Schawk's Packages Deliver Less Revenue Schawk produces the fancy packaging and in-store displays that are essential for brand differentiation. The overall economic slowdown means companies cut advertising and other Schawk products.
The Motley Fool November 24, 2008 Graham et al.	Retail's Desperate Hour Desperate times call for desperate promotions. Here's what the top companies have planned.
Entrepreneur December 2008 Nichole L. Torres	Influence the Influencers Dust off those public-speaking skills and get ready to market your business.
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