Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 241-250 Newer>

Entrepreneur June 2003 Jerry Fisher	Talking Heads Your prospects may be all grown-up, but comic-book-style word balloons still make them stop and stare.
Entrepreneur June 2003 Juanita Weaver	"Windtunnel" Vision Fresh ideas and a new approach will help you stand out in a crowded marketplace. One technique to help you generate new ideas is called "Windtunnel," and its aim is to produce a strong flow of thoughts to blow you beyond your standard responses.
Entrepreneur June 2003 Don Debelak	A Novel Dilemma To reach potential customers with an avant-garde product, you'll need to have a few tricks up your sleeve.
Entrepreneur June 2003 Rieva Lesonsky	Howdy, Partner Promotional partnerships can double your small business's marketing punch.
Knowledge@Wharton June 4, 2003	Choosing the Wrong Pricing Strategy Can Be a Costly Mistake Two professors in Wharton's marketing department say devising appropriate pricing strategies is more critical than ever in a world of hyper-competition. Pricing strategies also take on added importance at a time when central bankers and economists are concerned about deflation.
Knowledge@Wharton June 4, 2003	What Women Buy -- and Why According to the authors of two new books about marketing to women, American businesses are woefully ignorant about this sector of the population, sometimes to the point of paying millions for advertising and sales strategies more likely to annoy their target audience than attract them.
CRM June 2, 2003	Hot Seat: Ruth Fornell on Data Quality Ruth Fornell, formerly CMO of NCR's Teradata division and now vice president, payment and imaging solutions for NCR's financial services division, knows a thing or two about the role data plays in CRM initiatives. She recently shared some insights.
CRM June 2, 2003 David Myron	Market Watch: Marketing Automation With the recent spate of acquisitions, one might conclude it is the beginning of the end for the marketing automation industry. But industry reports and vendor investments tell a different tale.
CRM June 2003 Paul Greenberg	PRM Is Not So Different From CRM After All Channel partners are salespeople, too. It's time we recognize the relationship for what it actually is.
CRM June 2003 Jason Compton	Feel the Love Why companies must take their customers' needs to heart.
<Older 241-250 Newer> Return to current articles.