| Old Articles: <Older 231-240 Newer> |
|---|
 |
CRM
June 2003
Jason Compton |
Hot Projects: Analytics Capsule descriptions of recent analytics projects at Restoration Hardware and the San Diego Union-Tribune   |
Inc.
June 1, 2003
Nicole Gull |
Packaging's Folk Revival As folk art grows in popularity, marketers are using folk imagery to sell goods ranging from cookies to CDs. |
Inc.
June 1, 2003
Matthew Fogel |
Few New Names The rebranding boom has officially gone bust. Corporate name changes worldwide fell 35% in 2002, according to a new study by identity consultants Enterprise IG. |
Sports Illustrated
May 28, 2003
George Dohrmann |
James and the Giant Deal Adidas and Reebok offered more cash, but Nike's full-court press helped it win the battle for the heart -- and feet -- of high school basketball phenom LeBron James. |
AskMen.com
Mark Simmons |
LeBron: Nike's $90 Million Man A look at the success and failure of various sneaker deals in the past and the motivation for signing a $90 million contract with LeBron James. |
Knowledge@Wharton
May 21, 2003 |
For Tiger Woods' Sports Agent, It's All About Brand Management Mark Steinberg, agent for Tiger Woods and Annika Sorenstam, explains how sports stars must manage their image and how they choose what products to endorse and what events to participate in. |
Wired
June 2003
Steve Hayden |
Tastes Great, Less Filling Will advertisers learn the hard lesson of over-development? |
Registered Rep.
May 13, 2003
Will Leitch |
A.G. Edwards Ready For Its Close-Up After years of subsisting as a well regarded, lightly publicized regional firm (albeit the largest one), A.G. Edwards is stepping it up a notch. The firm wants to raise its nationwide profile, which is vastly smaller than that of the larger wirehouses. |
CIO
May 1, 2003
Julie Hanson |
Don't Call Us An act passed in 1994 prohibits telemarketers from calling consumers who have specifically requested to be left alone. The Federal Trade Commission is taking that a step further by creating a national "Do Not Call" registry, which it expects to have operational by October. |
Reason
May 2003
Brian Doherty |
Measuring Up Testing the pretensions of market research and polling |
| <Older 231-240 Newer> Return to current articles. |
