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Fast Company
June 2008
Ellen Gibson |
Microsoft's Ad Campaigns: An Overview Microsoft's ad campaigns have rarely been memorable. Take a look back at their ads since 1995.   |
Fast Company
June 2008
Rob Walker |
American Apparel's New Image In the beginning, American Apparel put a "sweatshop free" label on its t-shirts. But sex turned out to be a better sell than good labor practices. Lessons in the limits of altruism. |
Fast Company
June 2008
Dan Heath & Chip Heath |
Dirty Marketing Campaigns How marketers create disgust and embarrassment -- and why we shouldn't put up with it. |
Fast Company
June 2008
Dan Heath & Chip Heath |
Three Examples of Dirty Marketing Campaigns Three examples of how marketers create disgust and embarrassment -- and why we shouldn't put up with it. |
Fast Company
June 2008
Elizabeth Spiers |
Benefits of Buying "Local"? Exploding the myths, presumptions, and pretensions of "buy local" advertising. |
HBS Working Knowledge
May 5, 2008
Martha Lagace |
Connecting with Consumers Using Deep Metaphors Deep metaphors are powerful predictors of what customers think and how they react to new or existing goods and services. |
Global Services
May 4, 2008
Adyasha Sinha |
The Real Wonders of Analytics The potential of analytics, not known to many, came to the rescue of the world's leading online music company, when it was faced with the challenge of retaining and reducing the churn rate of its subscribers |
CRM
May 1, 2008
Jessica Tsai |
Are You Ready to Party? When friends have fun, brands get a big benefit. |
CRM
May 1, 2008
Leonard Klie |
The Right Numbers Customer relationship management, together with telephony technologies, leads to better sales for a direct marketer. |
CRM
May 1, 2008
Jessica Tsai |
Sense-sational Marketing Advertising is moving on up and in, out, and around all the human senses. |
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