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HBS Working Knowledge
May 1, 2008
John Quelch |
The Marketing Challenges of the China Olympics The Olympic Games are normally a marketer's dream. Not so much this year, given widespread protests against the Chinese government. Here are the branding challenges posed by this year's games in Beijing.   |
CRM
May 2008
Jessica Tsai |
The Moving Target Mobile phones have been around for decades -- but the ability to market to mobile-phone users is relatively new. No wonder marketers are still struggling to get it right. |
Inc.
May 2008
Max Chafkin |
Their Online Dating Site was Struggling Was a blind-date stunt really the answer for this online dating service? |
HBS Working Knowledge
April 30, 2008 |
Sharpening Your Skills: Brand Management Should I trust my brand to a sports endorser? Does B2B branding work? Here are some recent articles on issues that keep brand managers up at night. |
U.S. Banker
May 2008
Rebecca Sausner |
When Banks Thrive, Clients Should Know At a time when many bank heads are keeping their heads down and avoiding the press after several dismal quarters, Hudson City and other thriving institutions are ensuring that customers, prospects and investors are hearing their good news. |
U.S. Banker
May 2008 |
HSBC Trots the Globe To Pursue Mass Affluent In its latest airport display ads, HSBC takes a lot of latitude, both figuratively and literally. |
U.S. Banker
May 2008
Beth Horowitz |
What Have You Done For Me Lately? The challenge that retail bankers, credit-card issuers, merchants and payments-network officials face is creating a long-term relationship with a savvy consumer who is increasingly willing to switch institutional loyalties. |
AFP eWire
April 28, 2008 |
Building Trust With Print And Online Appeals Print or online appeals must do more than outline the needs for your organization; they must also make the case for organizational effectiveness. |
Fast Company
May 2008
Cora Daniels |
The Cell Sell Mobile advertising -- expected to rise tenfold by 2011, to $14 billion -- is getting more and more creative. |
Entrepreneur
May 2008
Nichole L. Torres |
3-2-1 Contacts Make the most of everyone you meet by turning acquaintances into contacts. |
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