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Bank Systems & Technology
February 21, 2008
Lisa Valentine |
Umpqua Bank Functions Like A Retailer, Head of Marketing Says Umpqua Bank isn't afraid to experiment with new methods of wowing customers.   |
HBS Working Knowledge
March 3, 2008
John Quelch |
Marketing Your Way Through a Recession In a recession, consumers become value oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. |
CRM
March 1, 2008
David Myron |
Do You, Bagel, Take This Balela? Preserving cultures in America is a growing phenomenon - one that marketers would be wise to address. |
CRM
March 1, 2008
Anupam Agarwal |
Bringing Science to Sales Existing CRM deployments can help with mastering the art of the deal. |
CRM
March 1, 2008
Marshall Lager |
The Power of Habit If you're fortunate enough to see a massive response to a product or a campaign, consider riding the wave even if the resulting image isn't what you intended. |
CRM
March 1, 2008
Jessica Tsai |
Governing Better Marketing Varonis excels beyond Excel and into marketing automation. |
CRM
March 1, 2008
Jessica Tsai |
Market Focus: Automotive -- Detroit: Driven to Distraction Facing fierce competition from imports and a weakening economy, the automotive industry targets long-term customer satisfaction. |
CRM
March 2008
Jessica Tsai |
The Markets Within the Masses When marketers try to reach a particular demographic, the successes - and failures - reflect on all of us. |
CRM
March 2008 |
Online Exclusive: The Making of a Multicultural Campaign Before launching a multicultural campaign, marketers should know how the consumers are using the products in real time, how they live their lives in real time. |
CRM
March 2008
Marshall Lager |
Selling CRM to Your Sales Force They're set in their ways, stubbornly independent, and resistant to change. But your staff doesn't have to be your toughest sale. |
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