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Inc.
March 2008
Sarah Goldstein |
Bright Lights, Big Impact Why digital billboards are growing in popularity.   |
Inc.
March 2008
Adam Bluestein |
Prime-Time Exposure How companies can make a splash in the big-money world of TV product placement - without spending a dime. |
Inc.
March 2008
Adam Bluestein |
Channel Surfing Eager to see your product or service on TV? Frank Zazza, the father of product placement, has these tips. |
Inc.
March 2008
Mike Hofman |
Title Creep: the Chief Revenue Officer Why a job title left over from the dot-com days is suddenly ubiquitous. |
Inc.
March 2008
Norm Brodsky |
Street Smarts: The Simon Cowell of Sales Few things are more fun - and productive - than critiquing someone else's sales performance. |
U.S. Banker
March 2008
Anthony Malakian |
Would Rewards Help Your Client Feel Better? Bank-marketing firms are trying to spin an upside message, using various rewards programs to rebuild tarnished customer relations. |
U.S. Banker
March 2008
Karen Krebsbach |
`Chasing What Matters' Doesn't Matter Much JPMorgan Chase's new branding campaign doesn't provide any of the humor, pizzazz or warmth of its rivals' campaigns. |
Wired
February 25, 2008
Chris Anderson |
How Can a CD Be Free? Last July, Prince debuted his new album, Planet Earth, by stuffing a copy -- retail value $19 -- into 2.8 million issues of the Sunday edition of London's Daily Mail. |
Entrepreneur
March 2008 |
Keep in Touch Yes, prospective customers really do want to hear from you - so follow up. |
Entrepreneur
March 2008
Kim T. Gordon |
Go for the Green Check out these 4 essential tips for turning green marketing into gold. |
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