Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Entrepreneur March 2008 Barry Farber	That's the Spirit When the going gets tough, the tough keep selling. Here's how to stay in the right frame of mind.
HBS Working Knowledge February 11, 2008 Sean Silverthorne	Does Democracy Need a Marketing Manager? The core benefits of marketing align closely with the requirements of democracy: exchange, consumption, choice, information, engagement, and inclusion.
Food Engineering February 1, 2008 Kevin T. Higgins	Food as ad Medium Traceability and freshness coding are progressing in fits and starts in food packaging. One of the more advanced applications takes tracing and coding down to the item level, using lasers to etch information onto eggshells.
InternetNews February 1, 2008 Kenneth Corbin	Who Says Geeks Don't Like Football? It's not just about beer and cars. As the Super Bowl approaches, tech companies have worked out their own advertising game plans.
CRM February 1, 2008 Marshall Lager	The Bold Flavor of Brand There's smoke, but maybe not fire, in the world of product image.
CRM February 1, 2008 Jessica Tsai	Tech Solution: Marketing Resource Management Software Business Problem: Marketing needs to manage the back end to free up time better spent delivering relevant creative material and addressing individual customer needs.
CRM February 1, 2008 Marshall Lager	The Loyalty Riddle Can marketing overcome the customers who talk about you?
CRM February 1, 2008 Jessica Tsai	Out of the Gate: Marketers Rate '08 Traits Though marketing seems committed to its customer-centric approach, opinion is divided on which specific trends will dominate this year.
CRM February 2008 Marshall Lager	Rumble in the Office Your sales force and your technology staff may not respect each other's turf, but you'd better broker a truce if you want your business to thrive.
CRM February 2008 Jessica Tsai	The Smallest Slice A pristine customer database - names, addresses, phone numbers, all neat and clean - is only the first step. Now you have to market to certain parts of that group: How do you carve out just the right piece of the pie?
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