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CRM
February 2008
Barton Goldenberg |
Multiplicity Means More Customers want it. Technology allows it. The Digital Client demands it. So why have so few companies mastered multichannel CRM?   |
Inc.
February 1, 2008 |
Sales The CEO of a small consulting company asks how he can train his sales staff. |
InternetNews
January 30, 2008
Andy Patrizio |
Toshiba Tosses 'Hail Mary' With Super Bowl Ad Toshiba might be wasting $2.7 million and 30 seconds of everyone's time Sunday afternoon. |
U.S. Banker
February 2008
Karen Krebsbach |
AD Beat: Citi's New Ads: Tapping The `Too Cute' Factor Citi Cards collected a bunch of feel-good stories, added the appropriate artwork or video components, and sent them off to become another chapter in its Advertising Legend. |
Fast Company
February 1, 2008 |
Order Versus Chaos Duncan Watts's research tells advertising execs precisely what they don't want to hear: All their clever targeted viral campaigning may ultimately be less effective than good old mass marketing. |
Fast Company
February 1, 2008
Clive Thompson |
Is the Tipping Point Toast? Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they're wasting their money. |
Fast Company
February 1, 2008
Diane Mehta |
Loco Motion The creative crazies at Motion Theory turn the video world topsy-turvy. |
Fast Company
February 1, 2008
Richard Shaffer |
Intel's Amazon Ambitions How a Brazilian town best known for its Festival of the Ox became a marketing tool for the world's biggest semiconductor company. |
Fast Company
February 1, 2008
Phil Patton |
Urban Outfitters The nonprofit Sweat Equity Enterprises equips firms from Radio Shack to Skechers with product designs and marketing ideas from inner-city youth. |
InternetNews
January 15, 2008
Kenneth Corbin |
Amazon, Pepsi Team For Super Bowl MP3 Giveaway Pepsi-Cola and Amazon have teamed up in a promotion to give away as many as 1 billion songs from Amazon MP3. |
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