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CRM January 1, 2008 Woody Driggs |
Setting the Pace, Winning the Race In the contest for customers, providing a high-quality experience is how you cross the finish line first.  |
CRM January 1, 2008 Jessica Tsai |
Let's Get Digital Ciena Corp. discovered that 3-D can be A-OK.  |
CRM January 1, 2008 Phillip Britt |
The Big Rigs Get Revved Up With an updated GoldMine in the driver's seat, a Carolina truck dealership steers to unified customer information.  |
CRM January 1, 2008 Colin Beasty |
Tech Solution: Sales Compensation Management Business Problem: Inability to drive a sales force's behavior, rapidly deploy new sales plans, or effectively track and pay compensation and bonuses.  |
CRM January 2008 Jessica Tsai |
Oh, Behave! It's never easy to know precisely what your customers are feeling - but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight.  |
U.S. Banker January 2008 Anthony Malakian |
Ad Beat: At 2 Banks, Rethinking Rebranding Strategies Two community banks tell two very different stories of rebranding themselves.  |
Wired December 20, 2007 Frank Rose |
Secret Web Sites, Coded Messages: The New World of Immersive Games Alternate reality games help products reach an audience that is over-saturated with media.  |
HBS Working Knowledge December 14, 2007 John Quelch |
When Your Product Becomes a Commodity The speed from product launch to maturity is faster than ever before.  |
Entrepreneur January 2008 Kim T. Gordon |
Booster Shot It's a new year - the perfect time to revive your marketing with fresh tactics.  |
Entrepreneur January 2008 Barry Farber |
As Easy as 1-2-3 Sales calls are simple when you know what to do before, during and after.  |
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