Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 2241-2250 Newer>

Entrepreneur January 2008 Nichole L. Torres	New Directions Success stories from 3 entrepreneurs who re-branded.
The Motley Fool December 11, 2007 Anand Chokkavelu	Fool Awards 2007: Best Marketing Campaign View clips and vote on the best ads of 2007!
HBS Working Knowledge December 10, 2007 Martha Lagace	HBS Cases: One Laptop per Child This article discusses the opportunities, problems, and challenges, from a marketing point of view, of moving the laptop from an idea to a reality.
HBS Working Knowledge December 3, 2007 Julia Hanna	Authenticity over Exaggeration: The New Rule in Advertising With consumers using the Internet to blunt traditional commercial message, it is time for companies to rethink their strategy, says HBS professor John A. Deighton.
The Motley Fool December 3, 2007 Rich Duprey	Hasbro's Self-Serving PSA The toy maker is advertising its lack of lead-related recalls, but that is only half the picture. In this tough retail environment, Hasbro is looking for a way to separate itself from the crowd. Investors, take note.
CFO December 1, 2007 Kate Plourd	Most Valuable Promotion A prize insurance policy saved the day for Jordan's Furniture after the Red Sox won the World Series -- and $15 million worth of free furniture for Jordan's customers.
CRM December 1, 2007 Coreen Bailor	Mobile Data Gets Better Reception With Antenna Software, the sales force for satellite-service provider DirecTV gets information when it's most needed.
CRM December 1, 2007	The Word on the Floor Various polls at the Association of National Advertisers Conference in Phoenix in early October asked for attendees' anonymous participation through electronic polling devices. Here are some of the results.
Fast Company December 1, 2007 Rob Walker	Just Say No There are some brands you won't touch. What's that all about?
CRM December 2007 Marshall Lager	It's All Coming 2.0gether As 2007 ends, and 2008 looms ahead of us, patterns are beginning to emerge: The future of business may not be in the hands of the executives, but those of the customer instead. And yet, hasn't it always been that way?
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