Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 2231-2240 Newer>

CRM December 2007 Jessica Tsai	Power to the People Now that consumers can create content of their own, marketers no longer control the message. If you can't lead the conversation, you'd better learn how to be part of it.
Investment Advisor December 2007 Susan L. Hirshman	Referrals Revisited Start today on a better method to get better referrals. Often for financial advisors, your best sources of future clients are right in front of you. You just have to unleash them from your book.
U.S. Banker December 2007 Anthony Malakian	Being All Things to All People Isn't So Profitable To combat lost opportunity and money, banks are now turning to science-behavioral science to help market to the right people.
Bank Technology News December 2007	Customer Feedback: Will Egg's research Tactics Hatch at Citi? Citigroup's purchase of the UK-based Internet bank could have a much bigger impact going ahead, bringing not only new accounts and credit card balances into the fold but also introducing Egg's practical, active market research practices to a much broader audience.
Inc. December 2007 Nitasha Tiku	Deskside Story Frequently, publicists offer clients deskside visits, deskside briefings, and the more dire-sounding deskside alerts.
HBS Working Knowledge November 28, 2007 John Quelch	B2B Branding: Does it Work? Many B2B CEOs say no to B2B Branding, but at least one Harvard Business School marketing professor disagrees.
Financial Planning December 1, 2007 Jim Grote	High Net Worth: Practice Profile: The Listener Karen Altfest uses her fine-tuned interviewing skills to help solve the financial issues of her predominantly female clients.
Financial Planning December 1, 2007 Marie Swift	Get With the Program Some tips on how to start -- or enhance -- your financial advisory business' marketing program quickly and efficiently.
BusinessWeek December 3, 2007 Burt Helm	Struggles of a Mad Man Saatchi & Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now - in today's splintered advertising universe - he's scrambling to keep it relevant.
IndustryWeek December 1, 2007 John R. Brandt	Brandt on Leadership -- You, Too, Can Be a Marketing Consultant The road to obscene riches begins with learning the Four "Rs" of Marketing.
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