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The Motley Fool
November 16, 2007
Selena Maranjian |
Bigger Bucks for Savvy Companies Studies show that cause-related marketing, that is, when a company associates itself with a specific cause, can be surprisingly effective; sales increase on products linked to good social causes, even when prices are raised.   |
BusinessWeek
November 26, 2007
Jon Fine |
Data Geeks Make Good IAG delivers precise data on which TV ads are resonating. Now it's headed online. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
Entrepreneur
December 2007
Carol Tice |
Making Cents Creating a local currency can help entrepreneurs drive sales. |
Entrepreneur
December 2007
John Jantsch |
The Come-Back Kit Repeat customers are the heart of your business. Here's how to reel them in. |
Entrepreneur
December 2007
Florance Chung |
Sky-High Sales Here's how one entrepreneur took advertisements above and beyond. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
Entrepreneur
December 2007
Barry Farber |
Some Like It Hot 5 secrets to never making another cold call. |
InternetNews
November 8, 2007
Kenneth Corbin |
Are Consumer-Generated Ads Ready for Prime Time? A panel representing advertisers, agencies and videographers were notably cautious in their assessment of the new marketing dynamic of consumer generated advertising. |
HBS Working Knowledge
November 7, 2007
John Quelch |
How Marketing Hype Hurt Boeing and Apple Do not risk marketing hype unless you are sure of both your supply curve and your demand curve. |
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