Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 2211-2220 Newer>

BusinessWeek November 12, 2007 Diane Brady	The Bad Boy of Buzz and His PR Problem At 33, Ronn Torossian has grown his New York-based 5W Public Relations into one of America's fastest-growing independent agencies, representing rappers and evangelicals.
CRM November 1, 2007 David Myron	The Age of Influence The failure of many word-of-mouth marketing campaigns is largely due to their transparency.
CRM November 1, 2007 Woody Driggs	The Year (and Decade) of the Tiger Think you can translate your brand for the savvy Chinese shopper?
CRM November 1, 2007 Marshall Lager	Things I Learned at Dreamforce '07 A few more takeaways from Salesforce.com's Dreamforce '07.
CRM November 1, 2007 Jessica Tsai	Have You Caught It? Disappointing numbers have convinced many marketers to decrease their viral marketing by 55 percent next year, but viral isn't to blame.
CRM November 1, 2007 Colin Beasty	Required Reading: Protecting Your Brand at All Costs Great branding doesn't come from gimmicks - it derives from exceptional, innovative customer service.
CRM November 2007 Colin Beasty	Predicting Profitability After years of trial-and-error, enterprises are finally developing innovative strategies and incorporating new software to allow them to identify - and sell to - their most profitable customers.
CRM November 2007 Jessica Tsai	Cast a Narrow Net Marketers can't afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists.
CRM November 2007 Marshall Lager	Modern Times, Modern Methods As business models become increasingly complex, more and more processes are shunted to automated systems. But the best examples never lose touch with the human element.
Inc. November 2007 Beth Kwon	More Sales Leads, Please What happened when Frontline Selling started practicing what it preaches.
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