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Inc.
November 2007
Ryan McCarthy |
"Help Wanted" Meets "Buy it Now" Why more companies are integrating marketing and recruiting.   |
Inc.
November 2007 |
How to Bring Marketing and Recruiting Together Think of every "help wanted" listing as a marketing opportunity. |
Inc.
November 2007
Michael Fitzgerald |
On Beyond Powerpoint Presentations get a wake-up call. |
U.S. Banker
November 2007
Anthony Malakian |
AD Beat: Provident Bank Introduces The Iconoclastic 'Mrs. P' Meet Mrs. P, the character behind the new ad campaign for Provident Bank. She is a demanding, yet sophisticated and fun-loving businesswoman, who uses Provident to achieve business and personal goals. |
InternetNews
October 30, 2007
Larry Barrett |
The New ABCs of Selling in a Web 2.0 World David Mamet's classic "Glengarry Glen Ross" needs an update, thanks to the proliferation of IM, blogs and software-as-a-service in the enterprise. |
HBS Working Knowledge
October 29, 2007
Sarah Jane Gilbert |
Marketing Maria: Managing the Athlete Endorsement Marketing executives value entertainment-related endorsements because of the difficulty of reaching a wide group of consumers using traditional advertising. |
Food Processing
October 2007
David Feder |
36th Annual R&D Survey: The recipe calls for marketing Annual survey finds marketing playing a much bigger role in every step of the food product development process. |
Entrepreneur
November 2007
John Jantsch |
You Lost Me at Hello If prospects think you're just like everyone else, let your marketing kit prove otherwise. |
Entrepreneur
November 2007
Kim T. Gordon |
Stand Out to Your Customers Throwing in some extras adds value to your offerings - and brings in customers. |
Entrepreneur
November 2007
Barry Farber |
Selling is Not About You The more you focus on your customers' needs, the easier selling gets. |
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