Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 2191-2200 Newer>

Entrepreneur November 2007 Christina Couch	I Want My Author TV Building book buzz using the written word's worst enemy.
HBS Working Knowledge October 17, 2007 John A. Quelch	Why Global Brands Work There are 5 characteristics that all top global brands have in common.
HBS Working Knowledge October 10, 2007 John Quelch	"Blank" Inside: Branding Ingredients The provider of a final product or service will compromise its own brand-building to add the ingredient brand on the package if 4 conditions are met.
The Motley Fool October 5, 2007 Selena Maranjian	Will Credit Card Offers Finally Go Away? The response rate for credit card offers in the mail has been falling. That may mean we can expect to see more mailings, not less.
Inc. October 2007 Stephanie Clifford	Dramatic Results New York's Metropolitan Opera is making opera (yes, opera) seem young and hip.
Inc. October 2007	Web 2.0 and Advertising Should your company have a MySpace page? Plus, what to do when your ad campaign bombs.
Financial Planning October 2, 2007 Bryce Sanders	Practice Tips A relationship often progresses through seven distinct stages. When should you bring up business in a social relationship?
Home Theater October 2, 2007	HD Ads Sell Better Viewers who watch high-def commercials are more likely to remember brands, buy stuff, and have a good time than viewers of standard-def commercials, according to a recent survey.
CRM October 1, 2007 David Myron	High-Quality Companies Rely on High-Quality Insight Generating insight into sales and marketing performance is critical for making smarter business decisions.
CRM October 1, 2007 Anupam Agarwal	Keeping Pipeline Insights Actionable Existing CRM technology assets can drive incremental growth by improving sales pipeline management.
<Older 2191-2200 Newer> Return to current articles.