Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 211-220 Newer>

CRM April 2003 Paul Greenberg	Mobile Workers Are Integral to CRM Success Field service does not equal the Maytag repairman.
CRM April 2003 Jason Compton	Creating a Uniform Sales Culture How Allied streamlined 30 varied sales strategies into one.
CRM April 2003 Jason Compton	CRM in Action: Boosting Satisfaction Survey Responses TLC Vision Corp. increasingly is relying on online surveys. After seeing WebSurveyor in action when it was used for internal questionnaires, the marketing department asked for full access to the application.
Knowledge@Wharton March 26, 2003	The Hidden Dangers -- and Payoffs -- of "Targeted Pricing" Should your firm target your competitors' customers with lower prices than the competition charges them? When might it make sense, instead, to offer discounts to your own customers? Under what conditions might this sort of approach -- known as "targeted pricing" -- backfire?
Industrial Physicist Feb/Mar 2003 Theodore Modis	Business: A scientific approach to managing competition The Volterra-Lotka predator-prey model has opened the way to effectively managing competition in the marketplace. A set of elementary marketing actions has emerged that provide guidance when searching for a commercial image or an effective advertising message.
Entrepreneur April 2003 Kimberly L. McCall	Go Major League Score a success for your small business by implementing team-selling tactics.
CRM March 3, 2003 David Myron	Market Watch: Contact Center Update If your organization is pestering consumers with unwanted sales or telemarketing calls, be prepared to receive some harassing calls in turn from Uncle Sam if Federal Trade Commission (FTC) Chairman Timothy Muris gets his way.
CRM March 2003 Jim Dickie	Are We Too Tech Focused? Use high-touch strategies to support CRM technologies.
CRM February 2, 2003 Barton Goldenberg	Business in an Instant The six primary benefits of becoming a real-time enterprise
CRM February 2, 2003 Vicki Hamilton	Linking Data to Build Sales The vice president of shared services and IT operations for The Weather Channel explains how the service firm brought its sales force under one CRM umbrella.
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