Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 2181-2190 Newer>

CRM October 1, 2007 Marshall Lager	OutClick Media Gets a Second Opinion A medical marketing company fills its sales transparency prescription with Entellium.
CRM October 1, 2007 Tom Kiernan	AMN Scores Big in the Playoffs The sports advertising agency turns to SageCRM to coordinate its sales efforts with customers and advertisers.
CRM October 1, 2007 Colin Beasty	Required Reading: The Not-So-Odd Couple, Marketing and Integrity Marketing expert and author Lynn Upshaw says with more purchasing power than ever, consumers are increasingly leery of businesses they don't believe they can trust.
CRM October 2007 Jessica Tsai	Are We There Yet? After years of false starts, wrong turns, and disruptive detours, SMBs can now steer themselves in the right direction: Marketing can finally get them where they want to go.
CRM October 2007 Marshall Lager	Pay Day You track your sales team's numbers - and so does each member of the team. Here's what you need to know about the business of sales compensation, and how you can make it work for all of you.
CRM October 2007 Jim Dickie	Analyzing the Sales Process We often find that CRM systems give sales managers numbers when what they really want is insight. Is CRM finally ready to demystify sales management?
Financial Advisor October 2007 Andrew Gluck	Evaluating CRM Choices If you are not using a CRM system to record notes about every client contact, to track workflow and to store key data about your clients, you probably won't ever be a great financial advisory firm.
Bank Technology News October 2007 John Adams	Loyalty Cards: Card Issuers Issue Perks To woo high net worth, firms are pulling out all the stops, including evolving traditional loyalty into something that almost amounts to a personal automated high-end concierge.
U.S. Banker October 2007 Karen Krebsbach	With 'Caveman,' GEICO Hones Its Brand Instincts The evolution of the caveman icon is indicative of the blurring of advertising and entertainment-certain to be a boon to GEICO's brand-but does it really sell more car insurance?
U.S. Banker October 2007 Karen Krebsbach	AD Beat: 'Redefining Capital' Aids CIT in Repositioning Itself How does a financial services firm design a campaign that will myriad of goals? Make it clever. Aim it narrowly. And keep it high-brow.
<Older 2181-2190 Newer> Return to current articles.