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U.S. Banker
October 2007
Lee Conrad |
How to Give the Love And Finesse the Cross-Selling The newest trend in small-business loyalty relationships may carry the rather bland moniker of "enterprise awards" or "enterprise loyalty," but the terms belie the importance of the one-two punch in perfectly grooming a group for cross-selling.   |
The Motley Fool
September 26, 2007
Rick Aristotle Munarriz |
The Mouse Is in the House The struggling homebuilder KB Home is teaming up with Disney to offer Disney Home decor packages that will have new homes decked out with Disney-themed stylistic touches. |
Global Services
September 14, 2007
Deborah Kops |
Chutes and Ladders With effective services delivery implementation, luck is not the best change agent. Here's how effective stakeholder management when sourcing globally can be compared to the childhood game, Chutes and Ladders. |
Fast Company
October 1, 2007
Linda Tischler |
All About Yves Not long ago, Yves Behar was a self-described "slumlord" to cover his rent. Now he's a design superstar. |
Fast Company
October 1, 2007 |
The Seven Axioms of Yves These quotes from design maven Yves Behar provide a glimpse into his interpretation of design. |
Fast Company
October 1, 2007
Bill Breen |
Streamlining HP Sam Lucente's business is corporate design. Persuasion is his game. |
Fast Company
October 1, 2007
Aimee Rawlins |
The Hard Sell Sex sells, or so goes the adage, but does it sell to everyone, all the time? Not always, according to Tom Reichert, a professor at the University of Georgia who examined men's and women's reactions to sexually charged ads. |
Fast Company
October 1, 2007
Patrick J. Sauer |
Tough Guys How the NFL and its corporate partners have been able to avoid a permanent black eye despite persistent drug and violence problems. |
Fast Company
October 1, 2007
Michael A. Prospero |
The Money Game Despite the NFL's problems, the league remains the premier advertising and marketing platform for companies that target men. |
Fast Company
October 1, 2007
Heath & Heath |
Time to Get Trigger Happy Creating an environment for your idea will make it more successful. |
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