Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM September 2007	The 2007 Market Awards: Marketing Automation This has been the year of the end user in marketing automation.
CRM September 2007	The 2007 Market Awards: Elite -- Roland DGA A printing-equipment supplier consolidates on an all-Microsoft platform.
CRM September 1, 2007 Colin Beasty	Required Reading: Selling What No One Wants to Buy "The Coldest Call" author Gerry Cullen explains why some products don't sell, and why you're not to blame.
BusinessWeek September 10, 2007 Paula Lehman	Offbeat Thrills Now, Big Money Later? 18- to 34-year-old males, targeted for their buying power and attention to marketing, are tuning in to these new sports. Potential investors, take note.
U.S. Banker September 2007 Karen Krebsbach	'Lemonaire'-Stand Kits A Sweet Sell at Umpqua Nobody would call Umpqua Bank stodgy, but its new multimedia project to lure small-business owners makes it look downright juvenile. And why not? Customers just wanna have fun.
U.S. Banker September 2007 Karen Krebsbach	AD Beat: Sovereign Strengthens Pitch for Red Sox Fans With a second deal featuring former Sox second baseman Jerry Remy, Sovereign is attempting to strike another emotional chord with New Englanders.
The Motley Fool August 28, 2007 Rick Aristotle Munarriz	Nike's Newest Pitchmen: Women The footwear giant moves on after ending its contract with Michael Vick. Nike's latest campaign stars prominent female athletes, including Serena Williams, Picabo Street, Gabrielle Reece, and Mia Hamm, sending out a positive message of women in sports.
HBS Working Knowledge August 27, 2007 John Quelch	Mattel: Getting a Toy Recall Right Mattel deserves praise for stepping up to its responsibilities as the leading brand in the toy industry.
Food Processing August 2007 Barbara Katz	Focus On: Generation Y In response to stress and packed lives, Gen Y has two key emerging areas of nutritional interest: energy and immunity.
Inc. September 2007 Nitasha Tiku	Smart Questions: What To Look For in an Ad Agency Look for fresh ideas, a passion for your product, innovative thinkers, and more, when searching for an outside advertising agency that can best promote your company.
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