Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Inc. September 2007 Liz Lange	Ask Liz Lange If yours is the type of company that doesn't get repeat customers, you have to have a love affair with each customer you serve, because you need her to recommend you to her friends. Your most important marketing tool is the customer experience.
BusinessWeek September 3, 2007 Burt Helm	Which Ads Don't Get Skipped? A TiVo service that tracks viewer fast-forwarding yields big surprises.
BusinessWeek September 3, 2007 David Welch	Saturn Comes Back Down To Earth After sporty new ads fell flat with buyers, GM's no-nonsense offshoot is stressing the basics.
The Motley Fool August 23, 2007 Rich Smith	Quick Take: Sprint Snags a Sucker Sprint advertises "the fastest off button on the market" as a key feature of the BlackBerry 8830 "World Edition." But that's not the only one-hit wonder here. It's going to be awfully hard for Sprint to top this over-the-top ad.
The Motley Fool August 22, 2007 Selena Maranjian	The Power of Branding A company's name may be far more valuable than you imagined.
The Motley Fool August 21, 2007	Lee Enterprises Thinks Locally This print-media company sees things differently from its larger brethren. Here is an interview with CEO Mary Junck to find out why.
Fast Company September 1, 2007 Dan & Chip Heath	The Inevitability Of $300 Socks Products make the leap from pedestrian to premium when their creators think of them as ideas.
Entrepreneur September 2007 James Park	Tuned In Alpha moms know what's hot in parenting, and they could be your best marketers. How do you reach them? Hang out where they hang out.
Entrepreneur September 2007 Carol Tice	Play Nice Forget cutthroat, what you need is a little sugar and spice. So says Linda Kaplan Thaler in her new book The Power of Nice. Kaplan Thaler speaks about how she uses niceness in her own advertising business.
Entrepreneur September 2007 Gwen Moran	Cultural Club Use ethnic holidays to attract new customers.
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