Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Entrepreneur September 2007 Barry Farber	Take a Swing Selling is 90 percent mental. Your belief, enthusiasm and confidence in your ability speak volumes to the customer. Here are three keys to building confidence.
Entrepreneur September 2007 Gwen Moran	Lead the Way In the Information Age, customers want to hear you say more about your product and what it can do for them.
Entrepreneur September 2007 Sara Wilson	Tea for Two The best way to market a unique beverage? Let customers taste it for themselves.
Entrepreneur September 2007 Kim T. Gordon	As Seen on TV Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore.
Lucire August 16, 2007	Hot in Jordache German supermodel Heidi Klum appears in a new campaign for Jordache Jeans.
The Motley Fool August 14, 2007 Rick Aristotle Munarriz	Running With the Corporate Devil Van Halen is back and coming to a branded arena near you. Even deep-discount broker Scottrade will get in on the fun when the legendary quartet storms into St. Louis.
The Motley Fool August 14, 2007 Brian Orelli	A No-Win Situation Johnson & Johnson is suing the beloved American Red Cross for trademark infringement. Johnson & Johnson just needs to walk a fine line between having its brand eroded by the Red Cross and having its brand eroded by a public relations nightmare.
Pharmaceutical Executive July 30, 2007 Patrick Clinton	From the Editor: The Price is Wrong A judge found a few pharma companies innocent and a few guilty. But in her written opinion, everybody - regulators, payers, and pharma alike - shares the blame for inflated AWPs, and no one looks innocent.
Pharmaceutical Executive July 30, 2007 Stewart Young	Marketing to Professionals: The Essence of a Brand Beyond good messaging, marketers must establish a brand that is forever etched into physicians' minds.
Pharmaceutical Executive July 30, 2007 George Koroneos	Meetings: Pump Up the Meeting New tactics and technologies jazz up the old-fashioned pharmaceutical meeting or convention.
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