Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 2101-2110 Newer>

Pharmaceutical Executive July 30, 2007	Direct to Consumer: Creativity Through Understanding Creative consumer campaigns begin with a clear understanding of pharma rules and regulations.
Financial Advisor August 2007 Brigid O'Connor	First Impressions Financial advisors require solid business presentation skills to secure new clients. The initial consultation is simultaneously a vital marketing tool and a challenging obstacle to success.
Commercial Investment Real Estate Jul/Aug 2007 Steven L. Lubetkin	Listen Up Podcasts, or digital media files, are a convenient, cost-effective way for commercial real estate professionals to reach existing clients, attract new business, and demonstrate the value of their companies' intellectual property.
BusinessWeek August 13, 2007 Arlene Weintraub	Putting Drug Ads Back In The Bottle Efforts to curb direct-to-consumer drug advertising are growing, but so far have met little success.
BusinessWeek August 13, 2007 Ben Elgin	How "Green" Is That Water? A close look at one company's claims of "carbon neutrality" points to problems for the industry.
CFO August 1, 2007 Esther Shein	The Ultimate Test Drive Here's why companies are turning to customers for help with product design and how they are reaping the benefits.
CFO August 1, 2007 Marie Leone	Coty's Michael Fishoff An interview with the French perfume purveyor's CFO about the yardstick he uses to measure brand performance -- and why he sometimes must slow down a marketing machine fueled by Hollywood hype.
CRM August 1, 2007 Jeff Thull	The Decisions of Negotiation Last-minute conflicts often lead to a no-sale. Why risk it when you don't have to?
CRM August 1, 2007 Marshall Lager	Capital Ideas Sometimes you can judge a book by its cover - or a company by its name.
CRM August 1, 2007 Coreen Bailor	Market Focus: Financial Services--Cashing In on Integration Financial services companies must focus on shifting away from siloed processes across departments and channels.
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