Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 2091-2100 Newer>

CRM August 1, 2007 Colin Beasty	Required Reading: You Just Got Punk'd! In "Punk Marketing," authors Richard Laermer and Mark Simmons take an irreverent look at the massive change in the relationship between sellers and buyers.
Inc. August 1, 2007 Nitasha Tiku	When Scandal Knocks... Did these companies respond well to bad publicity?
CRM August 2007 Carol Ellison	Paper Cuts Most of your customers now say they prefer electronic bills to paper ones. This can be great news - provided you make the most of the opportunity to strengthen the customer relationship.
CRM August 2007 Jessica Sebor	Making the Most of Marketing Optimizing operations can intimidate the strongest of marketing departments, but with able people, good processes, and strong technology, the beast may be conquered, one bite at a time.
CRM August 2007 Barton Goldenberg	The Rise of the Digital Client Catering to this new breed of always-on customer will require a new approach to CRM.
CRM August 2007 Jean Thilmany	Readily Readable A marketing company slashes the time and effort it spends creating reports with the help of performance management software.
Inc. August 2007 Beth Kwon	Gifts Worth Giving A guide to the best company swag.
Inc. August 2007 Stephanie Clifford	How Low Can You Go? Cutting prices can send a powerful message. But it can also backfire.
Investment Advisor August 2007 James J. Green	Get Over It Competition for clients, and for young advisors, will mushroom in the years ahead. Good marketing will not only drive more business your way, it may very well drive more good advisors your way as well.
Pharmaceutical Executive July 3, 2007	Public Relations: Pump Up the (Early-Stage) Pipeline Want to impress investors? Try using public relations to promote your early-stage drugs.
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