Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 201-210 Newer>

CRM February 2, 2003 Martin Schneider	The Real (Time) Deal Though many hold different opinions on just where real-time CRM business is going, all agree on one thing: The real-time enterprise is not a passing fad, but here to stay.
CRM February 2, 2003 Jason Flynn	Hype-Free CRM Success The Blueprint for CRM Success, a new study, tries to cut through the smoke and mirrors to get to the truth of what it takes to implement an effective and profitable CRM solution.
CRM February 2, 2003	Hot Seat Lior Arussy, corporate vice president and general manager of Nice Systems Ltd. and author of The Experience! How to Wow Your Customers and Create A Passionate Workplace, talks about some of the common customer-service roadblocks and how to solve them.
CRM February 2, 2003 David Myron	Vertical Focus: Pharmaceuticals Pharmaceutical companies are prolonging the good health of their customers -- and the CRM industry. Largely influenced by retiring Baby Boomers, lack of FDA-approved drugs in the pipeline, and direct selling campaigns, the industry is becoming more customer-focused.
CRM February 2003 David Myron	The Hosts With the Most Once thought of as a tool for small companies needing sales force automation, hosted CRM solutions have developed into a formidable competitor to packaged CRM applications for mid-market, and even large enterprises.
CRM February 2003 Ginger Conlon	Can't Get No Dissatisfaction In an exclusive survey conducted, CRM magazine finds that a surprising number of executives are pleased with their CRM system -- and with their results.
CRM February 2003 Ramin Ganeshram	Outsourcing -- Making the Right Call There are three main types of call center outsourcers. Which is best suited to your business?
CRM February 2003 Eric Krell	Quality Is Job One... Or Is It? Before quantifying call center metrics, companies must examine the effect customer service levels have on satisfaction.
CRM February 2003 Paul Greenberg	Making CRM Whole-Brained Metrics and ROI will not materialize unless CRM incorporates major cultural change as an element of success.
CRM February 2003 Lisa Picarille	Charitable Groups Profit From CRM Nonprofit organizations need CRM as much as for-profit businesses do.
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