Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 2081-2090 Newer>

Pharmaceutical Executive July 3, 2007 Jeff Hazelton	Alternative Media: Game On Pharmaceutical marketing that uses gaming and other immersive technology proves to be more than just kids' play.
Pharmaceutical Executive July 3, 2007	Direct to Consumer: The Secret of My Success Pharmaceutical industry experts sound off on the methods behind an award-winning ad and how the next great direct-to-consumer campaign will come about.
Pharmaceutical Executive July 3, 2007 Jessica DiPaolo	Toolkit: Good Tailoring Does your marketing campaign reach the huddled masses of frustrated or illiterate healthcare consumers?
Pharmaceutical Executive July 3, 2007	Thought Leader: Connected Markets, Rob Dhoble It used to be that pharma companies had one marketing strategy for the US and other developed nations, a second strategy for emerging countries, and a third, mostly focused around access, for the developing world. But in a global environment, that doesn't work.
BusinessWeek August 6, 2007 Kenji Hall	Fad Marketing's Balancing Act In Japan, Pepsi's limited edition flavors can be huge hits - and then it kills them.
InternetNews July 26, 2007 Clint Boulton	Directory Donnelley Calls on Business.com For $345M Looking to add to its online telephone directory assets, R.H. Donnelley agreed to purchase search and advertising provider Business.com for $345 million in cash.
Wired July 24, 2007 Frank Rose	How Madison Avenue Is Wasting Millions on a Deserted Second Life More and more people are leaving this virtual world, leaving advertisers and big name companies behind.
Entrepreneur August 2007 Guy Kawasaki	At Their Service Your company is nothing without customers. Make sure you play nice by following these steps. 1. Start at the top... 2. Put the customer in control... etc.
Entrepreneur August 2007 Catherine Seda	A Gr8 Way 2 Win Customers Get into your customers' pockets with SMS advertising.
Entrepreneur August 2007 Sara Wilson	Making a Business Reality These innovative entrepreneurs saw business take off after landing a reality show.
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