Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Entrepreneur August 2007 Gwen Moran	Your Message in a Mascot Take these 3 quick tips to dress up your company's image.
Entrepreneur August 2007 Kim T. Gordon	A Guide to Effective Mailings Are you getting the most out of your direct-mail campaign? Follow this advice and post record returns on your efforts.
BusinessWeek July 30, 2007 John Carey	NOT Made In China Amid growing awareness of food perils, companies that spotlight where ingredients originate are enjoying new demand.
The Motley Fool July 19, 2007 David Lee Smith	Gannett's Continuing Advertising Slide The first quarterly publishing release indicates ongoing ad revenue softness. Investors, read your papers avidly and carefully, but please don't let yourselves be enticed into putting your investment shekels into positions in the publishers.
InternetNews July 18, 2007 Clint Boulton	Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface.
Information Today August 2007 Barbara Quint	UpFront with Barbara Quint: Ask.com's New Ad Strategy Ire about Ask.com's new television ad for its redesigned search engine, which appears to promote the use of its service to locate Internet pornography.
Information Today August 2007 Dick Kaser	Counterpoint: The Art of Generating Buzz If nothing else, Ask.com's new ad campaign certainly has people talking.
Sports Central July 13, 2007 Jeffrey Boswell	Sports Q&A: Why Budweiser Needs Earnhardt Would it be a foolish marketing decision if Budweiser decides to end its sponsorship of NASCAR driver Dale Earnhardt, Jr.?
BusinessWeek July 23, 2007 Kiley & Edmondson	Can VW Finally Find Its Way In America? A last-ditch drive must correct disastrous turns to make the U.S. profitable again for Volkswagen.
BusinessWeek July 23, 2007 Ian Rowley	Japan: Here, Kid, Take The Wheel Anime, CDs, Hello Kitty - why carmakers are desperate to woo young buyers in Japan.
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