Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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The Motley Fool July 11, 2007 Selena Maranjian	Get Free Car Insurance The American auto industry is ailing, so there's every reason to look to new kinds of incentive to try to build sales. So, should you excitedly wait to buy your next car with free insurance? Not necessarily.
The Motley Fool July 9, 2007 Lawrence Rothman	Coach's Bloated Roster The Coach brand name is very powerful, but when the company slaps it on so many things, it risks diluting that potency. Investors, take note.
The Motley Fool July 6, 2007 Joe Magyer	Quick Take: Death-Dealing Soda Machine Ravages City DreamWorks' Transformers, which has already grossed nearly $66 million heading into its first weekend, is nothing more than a 140-minute commercial. As over-the-top as GM's placements were, they paled in comparison to the gratuitous sequences plugging Nokia, Microsoft, and Pepsi.
CRM July 1, 2007 David Myron	Eat Your Vegetables Trying to convince a salesperson to use a CRM system is not unlike trying to convince a child to eat vegetables. Focus on providing value to salespeople and to the company.
CRM July 1, 2007 Lior Arussy	Ain't It Rich? The new competitive differentiation for luxe retailers will be about behaviors and solutions that are customer - not product - centric.
CRM July 1, 2007 Marshall Lager	Test-Tube Implementation A bio-med supplier turns its CRM system around over the years as its client list grows.
CRM July 1, 2007 Jessica Sebor	EMC Improves Its Marketing ABCs Unica teaches the EMC how to work smart.
CRM July 1, 2007 Colin Beasty	Corralling Clutter Confirmed: High clutter leads to TV viewers to change channel.
CRM July 1, 2007 Jessica Sebor	Know, Know, Know? Through a partnership with SAS Institute, North Carolina State University has established the Institute for Advanced Analytics, which will support the university's new Master of Science in Analytics program.
CRM July 1, 2007 Marshall Lager	Market Focus: Healthcare: The Great Divide The healthcare industry continues to have issues defining itself and its approach to CRM - but that's because it's more than one industry: the business of medicine and the care of patients.
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