Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 2051-2060 Newer>

CRM July 1, 2007 Colin Beasty	Required Reading: The Complete Marketer In "Watch This, Listen Up, Click Here," authors David Verklin and Bernice Kanner draw the curtain back to expose why favorite shows get cancelled, why Oprah gives away Pontiacs, and why those who control what we watch, click, and see every day make the decisions they do.
CRM July 2007 Jessica Sebor	Screen Testing Marketers can make more opportunities by testing to facilitate performance decisions, rather than going on intuition. The question is, which test is best?
CRM July 2007 Jim Dickie	Money Matters New incentive management solutions deliver top-flight tracking and compensation information to companies and reps alike.
Financial Advisor July 2007 Tracey Longo	Marketing Boot Camp Top financial advisors learn about client communication and marketing. Now, you can too.
Fast Company July 1, 2007 Ellen McGirt	Al Gore's $100 Million Makeover Not long ago, he was the butt of jokes -- lockbox, earth tones, a post-election beard. Then he dusted off an old slide show and jumped with both feet into the private sector. The untold story of how an epic loser engineered what may be the greatest brand makeover of our time.
Fast Company July 1, 2007 Chuck Salter	The Knights' Tale Living a quiet life as an animator, Travis Knight never dreamed he'd work for his father. Then the Nike founder gave him an offer he couldn't refuse.
Fast Company July 1, 2007 Charles Fishman	Message in a Bottle Americans spent more money last year on bottled water than on ipods or movie tickets: $15 Billion. A journey into the economics -- and psychology -- of an unlikely business boom. And what it says about our culture of indulgence.
Fast Company July 1, 2007 Cora Daniels	Fast Talk: Hip Car Hits the Clubs Jeri Yoshizu runs lifestyle marketing for Toyota's brand Scion, has been helping local musicians produce CDs for more than three years. She is now creating limited-release vinyl records, popular with club DJs and Scion's hipster target audience.
Fast Company July 1, 2007 Cora Daniels	Fast Talk: Card Maker Tunes the Holidays Ann Herrick puts together Hallmark's holiday music albums, sold at the 4,000 Hallmark Gold Crown Stores. So far, six Hallmark albums have been certified gold (500,000 sold) or platinum (1 million sold). Last year, George Strait's Christmas CD went platinum in just seven days.
Fast Company July 1, 2007 Cora Daniels	Fast Talk: Adman Jangles for a Hit Jingle Josh Rabinowitz wants to turn music created for an ad into a hit song. A former record producer, composer, trombonist, and band leader, he works with clients such as Diageo and P&G on finding the right music for their TV spots.
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