Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 2041-2050 Newer>

Fast Company July 1, 2007 Rob Walker	Great Moments in Self-Promotion If you think being ad savvy is a modern phenomenon, think again.
BusinessWeek July 9, 2007 Jon Fine	A Better Measure Of Old Media? Project Apollo aims to test the efficacy of TV and radio ads.
BusinessWeek July 9, 2007 Engardio & Arndt	What Price Reputation? Many savvy companies are starting to realize that a good name can be their most important asset - and actually boost the stock price.
BusinessWeek July 9, 2007 Michael Arndt & Pete Engardio	Wal-Mart Without The Warts What would Wal-Mart be worth if it sharpened its PR?
U.S. Banker July 2007 Rebecca Sausner	CMOs: Why They Still Don't Get No Respect Soft on metrics, weak on technology, low on company-wide experience: Marketing chiefs still seek the kind of credibility they need to succeed and change their tarnished images.
Inc. July 2007 Jennifer Gill	A New Kind Of Salt Mine By demonstrating to customers how the chemical composition of Redmond Minerals' red salt made it superior to typical white salt, the company could charge more and stop competing on price.
Inc. July 2007 Stephanie Clifford	Leisure Pursuits Today, a growing number of companies are marketing to vacationers in a more systematic and sophisticated way.
Inc. July 2007	Snapshots of Vacation Marketing Agencies A brief look at companies that market to vacationers.
Inc. July 2007 Ryan McCarthy	Keep Those Cards and Letters Legislators in 15 states have introduced bills to create the snail mail equivalent of popular Do Not Call and Do Not Fax registries.
Financial Planning July 1, 2007 Stephanie Bogan	The Land of Brand A good brand is hard to create. Understanding what it is and how it works will help you polish your own image in the financial planning marketplace.
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