Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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The Motley Fool June 19, 2007 Alyce Lomax	Starbucks Brings the Noise The coffee company's music label adds some less standard fare. As the music industry continues to face massive changes, it's interesting to see Starbucks aiming for an enviable niche that complements its brand, despite the tough climate.
The Motley Fool June 19, 2007 Tim Beyers	Fool on the Street: Viacom Snubs Web TV The business of channel surfing is as good as ever. What's the allure for Viacom? Advertising.
The Motley Fool June 18, 2007 Rick Aristotle Munarriz	Fool on the Street: Living La Vida Local Yahoo! is turning to old school media to get noticed these days. Over the past few months, the online portal has been meeting with leading newspapers to forge online partnerships.
The Motley Fool June 15, 2007 Steven Mallas	Kellogg Pours a Healthier Bowl Realizing that the marketing of sugary cereals to children is becoming increasingly unpopular, Kellogg is taking action.
Food Processing June 2007 Ashman & Beckley	Product Spotlight: The `American Idol' of Potato Chips This product review is more about the product selection process and a truly unique connection being forged with consumers than about the product itself. Kettle Foods packs several powerful marketing tools into its sampler packs, and sells chips at $13 per lb.
BusinessWeek June 25, 2007 Conlin & Berner	A PR Master Goes After Wal-Mart Ousted Wal-Mart marketing executive Julie Roehm hires attack machine Michael Sitrick, putting in place all the classic elements of an unrelenting communications strategy constructed to support a lawsuit.
The Motley Fool June 14, 2007 Alyce Lomax	Romance Fizzles for Starbucks and Jones When it comes to brands, can a small deal be a big deal? Investors, take note.
Nutra Solutions June 6, 2007 Jeff Hilton	The Marketing Evolution of Ingredient Co-branding If you have noticed an increase over the past decade in co-branding activity behind proprietary, patented, or even commodity ingredients, it is no accident.
InternetNews June 5, 2007 Erin Joyce	Kiosks You Can Carry Motorola puts customers in charge of their marketing messages by handing them new wireless devices at retail points. Will they buy it?
Pharmaceutical Executive June 1, 2007 Stan Bernard	Consumerization: Pandora's Pillbox By going direct-to-consumer, the industry unwittingly unleashed a swarm of opportunities for other players to enter the pharmaceutical fray. And they made the most of it. Now, a decade later, pharma is feeling the fallout in consumer trust and product value. It's time to take back control.
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