Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 2011-2020 Newer>

Pharmaceutical Executive June 1, 2007 Canter & Schlossberg	Marketing to Professionals: The Advertorial Effect A study suggests that advertorials are powerful marketing tools before and after a drug is approved.
Pharmaceutical Executive June 1, 2007 Jack Schember	Sales Management: Cleaning House A well-maintained database is the key to maximum doctor outreach.
Pharmaceutical Executive June 1, 2007 George Koroneos	Direct to Consumer: A Dream Campaign Takeda's Rozerem ads aren't just fun. They're a new paradigm for insomnia treatment.
Pharmaceutical Executive June 1, 2007 Breitstein & Armstrong	Fixing the Sales Model Pharma's new commercialization strategy is, uh, in the works. But what did you expect? Getting it right takes time.
CRM June 1, 2007 Denis Pombriant	Truly Mobile Strategies The availability of true mobile strategies will better enable users to support CRM 2.0 business processes through which employees are capable of delivering high-quality services and better customer experiences because they have better access to information.
CRM June 1, 2007 Woody Driggs	Making the Pivot Businesses today need to be more agile when managing customer relationships, and must be able to turn on a dime to capture new markets and break away from the competition.
CRM June 1, 2007 Marshall Lager	Gunning the Sales Accelerator Sales Progress helped an outdoor recreational equipment company implement a self-learning system for salespeople that puts each individual in charge of her own training and provides feedback for management.
CRM June 1, 2007 Jessica Sebor	A Green Light for Marketing The onus is on marketers to go green through their actions, not their words, as consumers become more environmentally aware.
CRM June 1, 2007 Colin Beasty	Required Reading: Moving Beyond the Buzz In Beyond Buzz, author Lois Kelly provides tools and guidance and offers hands-on advice on how to listen to customers, identify what's important to them, and craft a marketing message that will resonate as a result.
Financial Planning June 1, 2007 Marie Swift	Great Communicators Learning to listen and express yourself clearly is the most important part of financial advisors' marketing strategy.
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